TEAS' TEA NEW YEAR NEW GEAR PROMOTION

We love helping people live happy and healthy lives, so when TEAS’ TEA wanted to lift the weight off people’s shoulders to get back on track after holiday indulgences, our team was thrilled to get to work.
 
In less than a month, Silvestro negotiated a strategic partnership between TEAS’ TEA and Garmin vívofit to execute an integrated promotional strategy  beginning on January 1. The promotion was designed to help consumers accomplish and track their wellness goals.
 
Our retail objective was to secure incremental display and promotional activity for TEAS’ TEA single and multi-serve products with the ultimate goal of encouraging purchases.
 
During the month of January, consumers could enter once per day for a chance to win a Garmin vívofit activity tracker on the TEAS’ TEA Facebook page. The promotion was supported with in-store communications including retailer display cards, static clings and an IRC featured on bottles. Promotional sweepstakes image posts and Health & Wellness content were dispersed to TEAS’ TEA and Garmin social channels, and a Facebook ad drove awareness for the promotion. 
 
Our retail and social marketing strategy was successful with display activity secured and Facebook promotion goals achieved. The TEAS’ TEA NEW YEAR NEW GEAR Sweepstakes delivered 184% of our unique entries goals, 114% of our Fan goal and 100% of our Facebook engagement goal.
 
The TEAS’ TEA NEW YEAR NEW GEAR Sweepstakes was the third consumer promotion we executed for our client, utilizing in-store and digital tactics. Typically, as a page grows bigger, it is harder to sustain engagement to a more diverse pool of Fans that may be less willing to engage with a brand on Facebook. One of the key learnings that helped us achieve our goals, was that the diverse range of social content we tested, ensured that every type of Fan saw content they preferred, whether it was more prize-focused or more lifestyle-focused.